Companies are about building a brand. A brand is emotion or feeling attached to a product. Today, not only are companies using the act of branding, but now job seekers are branding themselves.
According to a news article from ABC News, recent graduates and current students need to do whatever it takes to stand out from their competition in the work force. Today the job market is becoming more and more competitive due to the falling of the economy and other personal reasons for the companies.
A personal brand is a great way to stand out from peers, reports ABC’s Lindsey Pollak. Author and publisher Dan Schawbel, has a blog dedicated to this exact topic. He states that personal branding is the process in which we market ourselves to others. Make sure your brand represents who you are and who you want to be.
Going into the job searching process we want to find certain aspects about ourselves that make us more appealing to companies compared to the next person. It may be hard to find something but it can be anything from something on the resume to something you wear. On a resume you should include information that pertains specifically to the company in which you are applying to. The parts can range form extra curricular activities, education or hobbies. Base it on your passion.
There are many options for building a personal brand such as:
Ø LinkedIn
Ø Jobfox
Ø VisualCV
Ø Blog
Ø Web Site
Get your name out there. There are many ways to get yourself known, just make sure it is the way you want it to be known.
No comments:
Post a Comment